The European Union’s (EU) app sector has gone from zero to digital superhero in less than five years and by 2018 it could employ 4.8 million people and contribute €63bn to the EU economy, according to a report presented in Brussels today.
Today the app economy employs a million developers, and 800,000 people in marketing and support posts. This could rise to 2.7 million developers over 2.1 million support staff by 2018.
EU buyers and advertisers spent €6.1bn on apps in 2013, 30pc of total global app spending, growing to €18.7bn in 2018.
Consumer spending combined with advertising and contract work could lead to €63bn annual revenue for the app sector within five years.
“In the face of increasing youth unemployment, these figures give me new hope,” said Neelie Kroes, vice-president of the European Commission.
“The app sector is one area of the digital economy where Europe can really lead. But we have to address concerns about connectivity and fragmentation – yet another reason to complete the telecom single market.”